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Jean Paul Gaultier and King Features partner for Betty Boop and Popeye fragrances

Jean Paul Gaultier has teamed with the original pin-up girl and sailor boy to deliver fragrances inspired by Betty Boop and Popeye.

In a new partnership with King Features, Jean Paul Gaultier has created original character-based labeling designs for the iconic Classique (Betty Boop) and Le Male (Popeye) and the classic tin can packaging.

The new partnership was teased during Paris Fashion Week with the hashtags #BettyLovesJPG and #PopeyeLovesJPG, as well as strategically placed posters as well as an exclusive unveiling aboard a boat party on the Seine.

The fragrances will be available in France exclusively at the Nocibé and Marionnaud perfumery chains from March 15th and then online and in top department stores and perfumeries worldwide from April/May onwards.

“We are thrilled to partner with such a creative talent,” said Cathleen Titus, vice president international licensing for King Features.

“Jean Paul Gautier truly understands our characters’ DNA and how to translate that into pitch perfect design.”

The Guultier teams has described the combination of Betty Boop and Popeye as “a match made in heaven” between the pin-up girl and sailor boy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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