JELC expands My Cat Pip licensing programme

JELC, the global licensing agent for My Cat Pip, has revealed that new books and reprints of the first four titles are on the way as part of the expansion of the licensing programme for the property.

Four books from Hodder Children’s Books were published earlier this year and after a successful launch these will be reprinted alongside new My Cat Pip sticker and doodle books.

Other new deals for My Cat Pip include an agreement for plush from Aurora, stationery in Russia with Kanz-Eksmo and an app from Daredevil.

“The pre-school market is becoming a dominant force in planning for My Cat Pip licensing and branding," said Janet Woodward, joint managing director at JELC.

"You just can’t argue with an army of children — or their mums.”

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