Global licensing firm JELC will be showing off the results of a range of global deals for Gemma’s girls’ property Gem Fairies at BLE this year.
JELC is the global licensing agent for the property and has secured licensees in regions including Thailand, the Philippines, Mexico, South Africa and Russia.
These deals have resulted in the likes of Gem Fairies stationery, apparel, party paper-ware, arts and crafts, toys and greetings cards.
“Our design and marketing team, alongside our licensing partner JELC, have worked hard to develop a strong, quality brand and campaign, with wonderful results," said Gemma’s Amanda Parkin.
"We are delighted that Gem Fairies have been a success with their young audience across so many very different territories and are looking forward to further strengthening the brand message over the coming year.”
Cards have already hit UK shelves in Toys R Us, Sainsbury’s, Asda and Clintons and Gemma is pushing the range further with new artwork and style-guides as well as a website, assets site and a new Gem Fairy.
“The Gem Fairies brand has tapped into themes universally popular with young girls around the world but done so with real style and originality," said JELC director Janet Woodward.
"This is a property that has already made clear its global appeal and, with the new brand development plans on the way, is set to build strongly on that success.”
To hear more about these deals at BLE 2013, head to JELC’s stand at D065.