Photo by Ted Fitzgerald

Jewel Branding & Licensing signs global giftware brand Lolita

Atlanta-based Jewel Branding & Licensing (JBL) has announced their representation of sought-after giftware brand Lolita for worldwide consumer product licensing.

The Lolita brand of collectab­­­le glassware was founded in 2004 by designer Lolita Healy, and has developed into an empire of 29 million products sold in more than 40 countries worldwide, and over 100,000 active glassware collectors. During the brand’s top year, $22 million was sold in the wholesale marketplace.

The brand “empowers women to celebrate life’s special moments while bringing joy to themselves and others with positive and fun designs”. With Lolita’s exponential growth and popularity, JBL believes the brand is well positioned to expand into multiple categories such as home décor, stationery/crafts, apparel, tabletop, gift, beauty accessories, textiles, and many more.

“We are thrilled by the recent signing of the Lolita brand,” says Carol White, Vice-President of Art Licensing, Jewel Branding & Licensing. “This fun and special moments gift brand, with its distinctive design and ‘celebrate life’ attitude, has captured the hearts of consumers around the world. We are excited to bring the Lolita signature style and empowering message to new categories that align with the brand and its loyal audience.”

“I chose Jewel Branding to represent and guide the brand’s future licensing growth and the timing is perfect with the upward momentum I’ve seen at Lolita,” says Lolita Healy. “The brand is about celebrating special occasions, gift giving and delivering joy to millions, with touchpoints to every personality and occasion. My art has global appeal due to its very nature of celebration and recipient art, spending special times with friends and family, and celebrating all those big, little moments that my brand represents… Jewel Branding, with their female-owned approach, global reach, and amazing reputation is the perfect agency for me.”

Jewel Branding & Licensing represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Frank Lloyd Wright, and EttaVee.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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