JibJab to grow StoryBots brand across YouTube with WildBrain

Digital kids’ network and studio, WildBrain has struck a multi-year deal with JibJab Bros Studios to manage and grow its StoryBots brand on YouTube.

Using its experience in managing and growing premium kids’ educational content on advertising video-on-demand platforms, WildBrain plans to grow the online audience for StoryBots on YouTube through the use of technology tools and digital rights management.

WildBrain will add the StoryBots YouTube channel to its network, standing at 35 million subscribers and 55 billion minutes of watch time from July through December 2017.

The firm will distribute and mange the kids’ content, and also monitor the YouTube platform for comments and unofficial content.

“We are honoured that JibJab Bros Studios chose WildBrain to manage their premium educational content on YouTube,” said Jon Benoy, head of sales at WildBrain.

“Our team has extensive experience growing online audiences for well-known children’s brands, and we are also highly adept at developing and managing educational content for young audiences. StoryBots has already done incredibly well on YouTube and we look forward to continuing this growth.”

The StoryBots universe centres on a group of creatures who live beneath our screens, offering a world of leanring for kids, parents and teachers. In addition to its own successful YouTube channel, the StoryBots are stars of their own Emmy Award-winning Netflix Original series, Ask the StoryBots, and its companion show, StoryBots Super Songs.

“The StoryBots YouTube channel has quickly become a fixture in so many homes and classrooms, with more than half a billion minutes watched and 340,000 subscribers,” said Gregg Spiridellis, CEO of JibJab and co-founder of StoryBots.

“It’s one of our biggest discovery tools and we look forward to leveraging WildBrain’s expertise to both nurture and grow this audience, while also driving viewers to our educational website, apps and other products.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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