The Jim Henson Company has tapped the apparel and home goods retailer Little Hippie for merchandise based on Labyrinth and Fraggle Rock.
The lines will include infant and toddler apparel, adult apparel, accessories and home goods for direct and online sales, as well as selected specialty and mid-tier retail locations nationwide.
The home goods will include Little Hippie’s signature woven cotton blankets, fleece blankets, tapestries, bed linens, posters, the accessory collection will include pins, tote bags and hats.
“As someone who grew up watching Fraggle Rock, I can attest to how much these characters mean to our existing customers who already want to pass on to their children,” said Little Hippie founder and chief executive artist, Taylor Swope.
“Jim Henson’s valuable lessons of friendship, understanding of others and interconnectedness. No other creator aligns with our company values more, and I am thrilled to have the opportunity to learn from Henson’s imagination through developing art from his characters.”
Nicole Goldman, executive vice president of marketing and PR for The Jim Henson Company, added: “Fraggle Rock was created to encourage and celebrate acceptance, tolerance and diversity in the world.
“Little Hippie is a perfect partner, sharing these core ideas and bringing a uniquely creative vision to these new merchandise lines.”