Brand Licensing Manager

About the company:

Blue Zoo is a leading animation studio in the UK, with a world-class reputation as the go-to place for creating bold, fun and characterful animation. Established in London in 2000, the studio has grown to become the largest dedicated CG animation studio in the UK, picking up a shelf full of BAFTAs, an Annie and an Emmy along the way.

About the role:

Blue Zoo is seeking a dynamic and experienced brand licensing manager to join its Licensing team. This role will be instrumental in driving the brand licensing strategy for the company’s popular TV shows – Numberblocks, Alphablocks, Colourblocks and any other future IPs, both in the UK and Internationally. The ideal candidate will have a proven track record in brand licensing sales, a passion for children’s content and the ability to forge strategic partnerships. Reporting into the director of Licensing, the role plays an important part in supporting the expanding licensing programmes for Blue Zoo IP.

Blue Zoo is very happy to discuss flexible, hybrid and remote working options for all its vacancies.The brand licensing manager role will require the successful candidate to commute into the London studio three times a week.

Day to day:

  • Alongside the director of Licensing, develop and implement a comprehensive brand licensing strategy, for existing pre-school properties Numberblocks, Alphablocks and Colourblocks as well as any new IP in the future.
  • Identify and secure new licensing and merchandising opportunities to expand the reach of our brands.
  • Build and manage relationships with potential licensees, retailers, and other key stakeholders to drive revenue and brand visibility.
  • Negotiate and execute licensing agreements, ensuring terms align with brand values and objectives.
  • Collaborate with the productions, digital and marketing teams to ensure a cohesive approach to licensing initiatives.
  • Monitor market trends, competitor activities, and consumer preferences to identify growth opportunities.
  • Provide regular reports and updates on licensing performance to key stakeholders.
  • Responsible for keeping sales and marketing materials updated
  • Attending trade shows, both in the UK and occasionally internationally

Candidates must have:

  • Strong experience in brand licensing within the entertainment or animation industry.
  • Proven success in negotiating and closing licensing deals.
  • Strong understanding of children’s entertainment trends and the licensing landscape.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strategic thinker with the ability to drive initiatives from conception to execution.
  • Organised, proactive and confident with the ability to manage and prioritise a varied and demanding workload
  • Strong written and verbal communication skills
  • A team player who can effectively build relationships internally and externally, across all stakeholders.
  • Proficiency in G Suite, Word, PowerPoint and Excel.

Bonus points:

  • Knowledge of MediaBox
Click here to apply.