Licensing Manager

About Sanrio

Best known for global icon Hello Kitty, Sanrio has created and licensed over 400 characters including My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Kuromi, Gudetama and Aggretsuko.

Mr. Men Little Miss was acquired by Sanrio in 2011, launching its UK-based subsidiary. With a cast of 90+ characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250m books in 17 languages and 28 countries. Mr. Men Little Miss is the No. 1 selling children’s book in France and the No. 2 selling Pre-School brand in the UK.

Our EMEA business coordinates the development of licensing worldwide for Mister Men Little Miss, and throughout Europe, Russia, EMEA, India and Oceania for the Sanrio characters. Join our UK Licensing team, reporting into the Senior Licensing Director, and become the Mister Men Licensing Manager (m/f/d).

What You Will Do

Manage all the Mister Men UK licensees across all categories:

  • Seek out opportunities for new business and pitch to secure new deals including new business partners.
  • Develop close working relationships with retailers pitching for DTR opportunities,
    cross category promotions and increasing listings.
  • Manage the Mister Men budget for the UK and other territories, including
    forecasting and monitoring royalty reports on key licensees.
  • Manage the UK web shop, developing new ranges with Head of Brand, reviewing
    products with a focus on the revenue drivers.
  • Give advice and assistance to UK Licensees on style guides, brief in retail pitches and drive product development in line with the UK market.
  • Complete weekly, monthly and quarterly reports on a timely basis.

Manage agents for Mister Men:

  • Manage agents for India and Greece by working closely with the agents on licensing strategy and specific pitches for new deals and renewals as well as monitor regular commercial and financial updates.
  • Manage a promotional agent for Mister Men to help reach out to promotional and
    FMCG partners.

What You Will Bring

  • 5+ years’ experience working in the licensing business and doing brand work.
  • A degree in Economics or a similar field.
  • Experience in working in an international environment.
  • Excellent commercial awareness, communication and negotiation skills.
  • A number/financials driven attitude and budget management experience.
  • Strong attention to detail and analytical skills.
  • MS Office skills.
  • Being a team player, who is highly organised, proactive and a thorough and enthusiastic self-starter with a ‘can do’ attitude.

What We Offer

  • Working for a fun and well-known brand with the Mister Men Little Miss characters.
  • Flexible working arrangements, including working from home.
  • 28 days of annual leave plus one additional day between Christmas and New Year.
  • Private medical insurance as well as life insurance.
  • A competitive pension scheme.
  • Mentoring and career development.
  • A simple reporting line.
  • Team activities.
  • Become part of an international and friendly team!

If you are interested in this fantastic opportunity and would like to find out more about it,
please contact us via email and send your CV to careers@sanriolicense.com. We look forward to hearing from you.

Check out our websites at: mrmen.com and sanrio.eu