Acamar Films\r\n\r\nAcamar Films is a London-based independent production company, founded in 2005 to create film and TV projects that move and delight audiences worldwide, and are the creators of the Emmy and Writer\u2019s Guild Award winning, BAFTA nominated preschool property \u2013 Bing. We produce, distribute and license Bing\u2019s TV and digital content globally.\r\n\r\nThe Role\r\n\r\nAcamar Films is looking for an experienced UK Marketing Manager to join their growing team. Reporting into the Head of Marketing, the role sits at the heart of the company to support the development and growth of the Emmy Award-winning and BAFTA nominated pre-school property, Bing.\r\n\r\nThe UK Marketing Manager will act as a guardian for the Bing IP and will lead both consumer and trade marketing & PR in the UK. The role works closely with internal teams including licensing, content distribution, digital\/social, product development, partnership & experiential, production and design, as well as licensees, retailers and external agencies to drive awareness and increase revenues.\r\n\r\nYou will be a commercially minded strategic thinker with executional expertise and be passionate about bringing children and family brands to consumers across multiple touchpoints.\r\n\r\nWe are looking for someone personable who is a strong communicator; both a team player with lots of enthusiasm and someone who can work autonomously. Most importantly we are looking for an individual who wants to work in an ever-evolving creative and collaborative environment and possesses the tenacity to make things happen in a complex start-up environment.\r\n\r\nKey Responsibilities\r\n\r\n\u2022 Develop and manage the rollout of the UK Bing IP strategy, collaborating with all relevant internal and external stakeholders\r\n\u2022 Responsible for planning, delivering and executing annual consumer PR & marketing plans to increase Bing awareness and create consumer appetite. Liaison with social\/content team to align on strategy and tactics, ensure message consistency and amplification\r\n\u2022 Work closely with key licensing partners to identify opportunities to increase Bing awareness, affinity and revenues\r\n\u2022 Management of retail programmes and retail marketing activations including ecommerce. Build robust relationships with retail buyers and marketing teams. Produce a UK retail calendar capturing retailer-led promotional and marketing campaigns to inform retail strategy. Expand Bing's presence at retail in line with strategy and drive sell-through. Support L&M team with pitching process\r\n\u2022 Manage communications to trade partners, licensees and retailers including newsletters, workshops and licensee days\r\n\u2022 Instigate and execute cross-promotional opportunities between partners to maximise sell-through, gain listings and expand reach\r\n\u2022 Appoint and manage marketing & PR agencies as required\r\n\u2022 Work closely with content partners to create promotional opportunities\r\n\u2022 Closely monitor Bing IP health, competitive landscape, trends and market information in the UK and report findings to the wider business. Analyse Bing IP\/ trend tracker and present findings to internal teams.\r\n\u2022 Build relationships with key live events and attractions licensees, identify opportunities to enhance Bing's presence throughout the year\r\n\u2022 Manage existing marketing partnerships, identify new opportunities and execute\r\n\u2022 Management of trade PR & events in the UK including press releases\/editorial and relevant awards (identification of relevant awards, submission, attendance and sponsorship) and advertising buys\r\n\u2022 Work closely with the design team, briefing in creative for internal and external purposes\r\n\u2022 Track UK budget spend, reporting updates to the Head of Marketing and Marketing Director\r\n\u2022 Provide guidance and direction to more junior staff when required\r\n\r\nEssential Skills and Experience\r\n\r\n\u2022 CIM Qualification or equivalent marketing degree or commensurate experience\r\n\u2022 Solid experience in the entertainment industry across content and licensing\r\n\u2022 Demonstrable experience of working within a business targeting children and families\r\n\u2022 Solid experience in both Trade and Consumer marketing & PR\r\n\u2022 Knowledge and experience of working with retail \u2013 traditional and ecommerce, including scoping and creating promotional overlays and in-store activity\r\n\u2022 Event management experience\r\n\u2022 Demonstrable understanding of the issues relating to the buying and selling of entertainment intellectual property rights\r\n\u2022 Proven experience of agency management skills and creative accountability \u2022 Ability to gain and interpret feedback from the sales force and develop and share commercial insights in order to create marketing and communications activity\r\n\u2022 Hands-on experience of writing selling and marketing copy\r\n\u2022 Excellent Powerpoint or Keynote skills\r\n\u2022 Experience of budget planning and tracking costs effectively\r\n\u2022 Intellectual rigour and creative flair\r\n\u2022 Commercial awareness\r\n\u2022 Excellent communicator and relationship builder, natural diplomat\r\n\u2022 Ability to be flexible in creative approach when role requires and to use own initiative\r\n\u2022 Cultural sensitivity\r\n\u2022 The enthusiasm and drive to push forward ideas and champion Acamar Films and Bing\r\n\u2022 Proven ability to organise and manage a heavy workload and juggle priorities effectively\r\n\u2022 Most importantly, the most qualified candidate will be strongly aligned with Acamar core values, which include: Collaboration, creativity, curiosity, courage, diversity, kindness, leadership and integrity.\r\n\r\nDesired Skills and Experience\r\n\r\n\u2022 Experience working on a pre-school brand\r\n\u2022 Experience of working in a high-growth team or startup\r\n\u2022 A thorough and detailed knowledge of Bing, its ethos and content of each of the 104 episodes\r\n\r\nReporting Lines\r\n\r\nThe role reports to the Head of Marketing\r\nThe role is full time, and office based (Camden, London.) Some UK based travel may be required.\r\nPlease apply to firstname.lastname@example.org. Applications sent to any other email address will not be condsidered.