Joe Boxer readies for US re-launch with Iconix Brand Group and PPI Apparel

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US. PPI Apparel will design and manufacture Joe Boxer underwear, intimates, loungewear, and sleepwear for men, women, and children.

The first Joe Boxer collection from PPl Apparel Group will make its exciting debut for the Spring 2021 season. The new line will reflect the Joe Boxer brand’s goal to make everyday fun and everyone smile.

Made to embody the energy and quirkiness that the Joe Boxer brand is well known for, the new underwear assortment includes well priced basics in an array of solids, prints and patterns with imaginative concepts.

“We chose to partner Joe Boxer with PPl Apparel Group because of their deep expertise and capabilities in the underwear and sleepwear category,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “We look forward to collaborating with Panties Plus Inc. on developing and growing Joe Boxer’s offering.”

The new collection of Joe Boxer underwear for the family will be the first category to launch at Department Stores and Online Specialty destinations, with planned expanded distribution in Q3 of 2021. PPl Apparel Group will continue to roll out Kids sleepwear and loungewear assortments for the 2021 back to school and holiday seasons.

Abe Hanan CEO of PPI Apparel Group, added: “As a company that manufactures over a dozen different licensed brands we are honored and excited to partner with Iconix in the relaunch of this consumer brand.

“It is not often in licensing that you have the opportunity to work with a brand that’s DNA is our product category expertise. When you think of the world and heritage of Joe Boxer you think of Underwear and Loungewear.”

Joe Boxer is one of almost 30 consumer brands owned by Iconix Brand Group, Inc. The brand management company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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