Joester Loria Group has secured a new deal with Pringles to develop and execute a licensing programme for the popular crisp brand.
In an extension of its partnership with Kellog’s, the Pringles brand will be added to a portfolio featuring Frosted Flakes, Pop-Tarts, Special K and Corn Flakes.
Kellog’s bought the Pringles business in May 2012, a deal that saw the firm become the world’s second largest cookies, crackers and savoury snacks company.
JLG now plans to launch a range of Pringles branded products across categories including apparel, accessories, housewares, outdoor gear and more.
“We can’t wait to get started on Pringles,” said Joanne Loria, executive vice president and chief operating officer of the Joester Loria Group.
“It has all the characteristics of a winning licensing programme. Not only is it a pop culture icon with global mass appeal, it is a brand that consumers love to engage with in cool, creative ways. Just dcheck out the Pringles Facebook page and see.”