John Adams and BBC partner for Strictly Come Dancing Board Game

John Adams has partnered with BBC Worldwide produce/manufacture and distribute the first ever official Strictly Come Dancing board game. Final artwork for the board game is expected to preview in London at Toy Fair 2018 and the product will be available at retail in July 2018. 

“This is a really exciting opportunity for us and we are very much looking forward to launching the game at Toy Fair 2018," Simon Pilkington, John Adams MD.

"We are confident the game will become one of the must-have family board games of 2018, full national distribution for the product is already looking very positive.”

Suitable for ages eight plus the game combines questions about the show, dance and general knowledge. To complete the package, the game comes with the show’s iconic glittery ball speaker.

“We are thrilled to welcome John Adams and Kinnerton to our Strictly Come Dancing portfolio," added Henry Foulds licensing manager at BBC Worldwide. "Strictly Come Dancing is a fantastic show with millions of loyal viewers and excitement and demand for Strictly Come Dancing licensed product continues to grow, so we look forward to nurturing existing licensees and welcome further new partnerships for the brand.”

BBC Worldwide has also recently inked a deal with UK confectioner Kinnerton to make eight SKUs of seasonal chocolates for the Strictly Come Dancing brand.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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