John Deere makes digital move with Soul and Vibe deal

The John Deere brand is moving to the digital landscape as Soul and Vibe Interactive sign to publish a new range of video games, apps and more.

The video games company will develop and publish entertainment apps based on John Deere’s line of agricultural and construction equipment for consoles, mobiles, computers and social media.

The firm has also secured the rights to develop John Deere branded virtual apparel and digital items for avatars, as well as other digitally distributed content.

Soul and Vibe’s CEO and president, Peter Anthony Chiodo, said: “We are pleased to announce Soul and Vibe’s new relationship with Deere and Company.

“I’ve previously had the pleasure of working directly with the John Deere brand on a variety of successful games and entertainment products, and I am extremely excited to have the opportunity to do so again.

"The popularity of farming themed games and simulations is constantly growing. Entering that genre of the gaming market with a powerhouse brand holds strategic significance for Soul and Vibe.

"The John Deere brand strongly appeals to every age group across the world. Whether it is for the instantly recognizable equipment, high play-value toys, engaging children’s books, or popular apparel, John Deere is an ideal licensed-brand partner for a games company.

"I look forward to sharing details on Soul and Vibe’s plans for a diverse line of games, entertainment apps, and digitally-distributed content with our gaming customers and shareholders."

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