JoyPixels Inc and its master licensing agent, Born Licensing are celebrating World Emoji Day today, by detailing six new agents to represent the JoyPixels icon portfolio.
Nimbus Nine Consulting has been announced as the UK licensing agent and will manage existing licensees including Fashion UK and Danilo who each signed with JoyPixels earlier this year. Nimbus Nine was founded in 2018 by Tina-Louise Foster, who has a strong track record in delivering results across brand licensing.
Meanwhile, NLC has been appointed to grow the JoyPixels business through local, regional and global partners from the Nordic and Benelux regions. Currently, NLC represents Warner Bros. Consumer Products, Mattel, HIT Entertainment, SYBO and top European Sports brands.
PinkTank has been announced as licensing agent for South East Asia. The Singapore based firm is founded and led by Pinky David, former Asia Pacific licensing head at Fox Consumer Products and Discovery Consumer Products. PinkTank also currently represents SEGA and One Animation in the specified territories.
WP Brands has been announced as licensing agent for Australia and New Zealand. With over 25 years of experience in licensing, content syndication and brand management, WP Brands currently represents a range of diverse premium brands.
Active Merchandising has been announced as agent for GAS markets. The company has over 20 years of experience in building and marketing international licensed brands. Its current portfolio includes brands such as the Gruffalo, Guinness Book of Records, Sissi the Young Empress and others.
Elsewhere, Ypsilon Licensing has been announced as licensing agent for Spain and Portugal. The Ypsilon team boasts decades of experience in the licensing and TV industry and currently represent Beyblade, Godzilla, Monchhichi, the leading food brands Lacasitos and Conguitos, Alvin and The Chipmunks and a selection of illustrators and artists.
The JoyPixels icon portfolio consists of over 3,700 Unicode compliant icons. Additionally, the portfolio includes over 900 themed sticker icons, expanding on the most popular, such as the unicorn and mermaid icons.
David Born, director of Born Licensing, commented: “We’re thrilled to welcome these six talented agents to the growing JoyPixels family. We’re confident that they will be able to capitalise on the enormous popularity and awareness of emoji icons in their respective markets. We look forward to a prosperous partnership with each of them.”
Rick Moby, founder of JoyPixels, added: “It’s an exciting new era for our constantly growing emoji
brand. Earlier this year we re-branded to JoyPixels, launched our 5th generation of emoji icons, and signed a new master agent (Born Licensing).
“We’re fully equipped to unleash our newest designs to the world starting with these six prestigious agencies. I’m truly grateful to have such strong talent representing our new brand. They believe in our long-term vision and high standards. We’re the only true digital Unicode-compliant emoji brand with millions of daily active users. We’re now ready for the licensing world to help spread the joy.”
Born Licensing was appointed master licensing agent for JoyPixels in early 2019, expanding its representation from advertising to consumer products.
JoyPixels and Born Licensing have signed a raft of deals in the advertising and broadcast space with major brands around the world including Sky Mobile, MINI, Virgin, Kellogg’s, GlaxoSmithKline, Monzo Bank, Accenture, booking.com, Just Eat, Channel Four, multiple Netflix series and many more.