Joystick Junkies, the international licensee of video game and comic book brands, has launched its new mobile compatible consumer website.
Warner Bros Consumer Products UK is already on board with its portfolio of DC Comics Super Hero brands, including Batman, Superman, Wonder Woman, Batgirl and Catwoman.
The deal with Warner will see the new e-commerce platform offer a range of personalised t-shirts, sweatshirts and jackets featuring the DC characters.
A subsidiary company of Brands in Ltd, www.JoystickJunkies.com will be developing products for both men and women.
Rick Lowe, managing director, Joystick Junkies, said: "We are delighted to announce the launch of the new website.
"The site showcases our unique full service offering that includes design and personalisation, production and a distribution facility based in London which is capable of producing 250,000 t-shirts a week.
"In real terms, this means that video game and comic book fans can come onto our site, choose a garment and design, personalise it with colour, pattern or special treatments, and have their one-off product shipped to them nowhere in the world within hours."
Warner Bros. Consumer Products’ general manager, Paul Bufton, added: "As gaming and comic book fans themselves, the Joystick Junkies team understand the products that consumers want to buy and, importantly, how they want to buy them.
"The mobile device-ready web site is a reflection of how agile and responsive Joystick Junkies can be and I believe it will only add to our growing DC Comics business in the UK."