Jumbo Games is preparing to launch a new TV campaign for its Disney Frozen Magical Ice Palace Board Game.
The new TV spot will air across eight channel over the coming three weeks, having premiered yesterday (Sunday, August 23rd).
Following he acquisition of the Disney Frozen licence, the popular children’s puzzle manufacturer has ‘seen a huge growth in the past year.’
Disney’s Frozen has been a key focus for Jumbo this year with the launch of the Frozen Giant Foam Floor Puzzle, Frozen Giant Wall Puzzle and Puzzle and Colour, with a subsequent release of the Frozen Weave Loom Machine in November.
“This is our first television advertising campaign in three years and reflects our continued success in the kids jigsaw puzzle and licence market,” said Stewart Middleton, managing director at Jumbo Games.
“Disney’s Frozen has been a huge focus for our business and the range continues to be in great demand in store with families and kids. As families prepare to go back to school and the winter months roll in, we’re expecting the collection to go from strength to strength.”