Just Play signs as global master toy partner for eOne’s PJ Masks

Entertainment One has appointed Just Play as global master toy partner for its hit TV series, PJ Masks.

The range of PJ Masks toys will launch at retail in the US from autumn 2016 and then roll out to international territories in 2017.

The product line-up will span action figures, play-sets, vehicles, plush, dress-up and role-play.

PJ Masks launched on Disney Channel and Disney Junior in the US in September 2015. Following its strong US debut, PJ Masks debuted on France 5 in December to very strong ratings and is set to roll-out on Disney Junior channels around the world from 2016 including the UK, Italy, Spain and Germany in Q1 2016.

“We’re delighted to join forces with Just Play to deliver high-quality PJ Masks toys that will bring out the superhero in every child,” said Andrew Carley, head of global licensing, Entertainment One Licensing.

“Toys are the backbone of any successful kids licensing programme and Just Play has both the expertise and enthusiasm to create a toy line that will fuel the imaginations of young children around the world and build PJ Masks into an enduring children’s brand for generations to come.”

Geoffrey Greenberg, president of Just Play, added: “We’re incredibly excited to be partnering with eOne on PJ Masks as we feel very passionately that the super hero themes and the characters’ special powers have a global appeal that will translate into an amazing toy line. 

"We look forward to bringing fans everywhere a wide range of toys that will allow them to extend the action-packed adventures of the series well beyond the TV screen.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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