Juventus FC renews with IMG as the club builds US and Canadian brand presence

Juventus Football Club has renewed its existing licensing partnership with IMG as it looks to expand into the US and Canada over the coming years.

IMG has been Juventus’ exclusive licensing representative in Asian territories, Australia and New Zealand since 2016 and during that time has grown the Italian club’s licensing portfolio significantly across categories such as apparel, gadgets, car accessories and luggage.

Juventus recently made history by being crowned Serie A champions for the seventh year in a row, winning its fourth consecutive Coppa Italia in the process. The recent addition to its squad of Cristiano Ronaldo has only heightened the club’s popularity and brand recognition, too.

Juventus has been growing its presence in the US in recent years with a Summer Tour which this year saw them play Bayern Munich in Philadelphia, Benfica in New York, th MLS All-Stars in Atlanta and Real Madrid in Washington DC.

Luca Montesion, licensing manager at Juventus FC, said: “Our licensing programme in Asia, Australia and New Zealand has already been hugely successful and we are only just getting started.

“The US and Canada are very exciting markets for us, with a fast-growing legion of engaged, passionate fans and an action-packed schedule of summer matches. We look forward to working closely with IMG to develop a range of high quality, creative products that resonate with both loyal and new supporters.”

Marcelo Cordeiro, licensing director at IMG, added: “Juventus continues to be one of the biggest names in world football, with their commitment to entertaining fans on and off the pitch and iconic black and white stripes. We are looking forward to translating the success of their record-breaking season and our existing licensing programme in to the US and Canada.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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