JWP has secured distribution of the Philips Marvel 3D LED lights throughout the UK and Ireland.
Marvel fans will be able to choose from Spider-man and Iron Man’s mask, Hulk’s Fist, Captain America’s shield and Thor’s hammer lights, all priced at £29.99.
The 3D LED lights use a unique crack sticker and a 3D light casing which makes the light appear to crash through the wall. When switched on at night, the lights create a comforting glow and when switched off during the day they make an eye-catching wall feature.
The launch is being supported by an extensive consumer media campaign across all platforms including digital and traditional, with third party partnerships also playing a key role.
"Marvel Heroes have such a huge appeal across all age groups and genders, so retailers have got a great opportunity to capitalise on their UK availability," said Steve Clarke, UK and Ireland sales manager at JWP.