Former NBA star and social justice champion, Kareem Abdul-Jabbar has formed a new collaborative partnership with the estate of Bruce Lee. The partnership, presided over by Iconomy LLC, will kick off with the release of a limited edition t-shirt with the purpose of tackling systemic racism and fighting for social justice.
“We had an unlikely friendship – a 7 foot 2 basketball player and a 5 foot 8 martial artist – but we had a shared interest in music, the arts, philosophy, and improving the lives of people who looked like us,” said Abdul-Jabbar.
“We believe that tackling systemic racism starts with making a friends who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.”
Shannon Lee, daughter of Bruce Lee, added: “My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way. This partnership is a tribute to his legacy and the inspiration he – and Kareem – continue to be when it comes to uniting our global community.”
The partnership will be launched by Iconomy LLC and will kick off with the release of a limited edition t-shirt, scheduled to launch on November 27th – marking the 80th birthday of Bruce Lee.
“Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee Family Company,” said Deborah Morales, CEO of Iconomy.
“A collaboration of this caliber – fusing sports, culture, and leadership – embodies the Iconomy mission of helping icons go from success to significance, and will open the door to more impactful partnerships.”