Kareem Abdul-Jabbar and the estate of Bruce Lee collaborate on social justice campaign

Former NBA star and social justice champion, Kareem Abdul-Jabbar has formed a new collaborative partnership with the estate of Bruce Lee. The partnership, presided over by Iconomy LLC, will kick off with the release of a limited edition t-shirt with the purpose of tackling systemic racism and fighting for social justice.

“We had an unlikely friendship – a 7 foot 2 basketball player and a 5 foot 8 martial artist – but we had a shared interest in music, the arts, philosophy, and improving the lives of people who looked like us,” said Abdul-Jabbar.

“We believe that tackling systemic racism starts with making a friends who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.”

Shannon Lee, daughter of Bruce Lee, added: “My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way. This partnership is a tribute to his legacy and the inspiration he – and Kareem – continue to be when it comes to uniting our global community.” 

The partnership will be launched by Iconomy LLC and will kick off with the release of a limited edition t-shirt, scheduled to launch on November 27th – marking the 80th birthday of Bruce Lee.

“Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee Family Company,” said Deborah Morales, CEO of Iconomy.

“A collaboration of this caliber – fusing sports, culture, and leadership – embodies the Iconomy mission of helping icons go from success to significance, and will open the door to more impactful partnerships.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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