Pokémon’s 25th anniversary celebration continue with as the recording artist, Katy Perry releases her new single and video, Electric, starring non other than the franchise’s best-loved character, Pikachu.
Perry created the track especially for Pokémon 25: The Album, which will be released this autumn by Universal Music Group’s Capital Records. Katy’s collaborators on the song include The Monsters & Strangerz and Jon Bellion – who teamed up with her on “Daisies,” a song from her new album, SMILE – and Bruce Wiegner.
The official video for “Electric” received a YouTube Premiere with a fan watch party earlier this week. The clip follows Katy and Pikachu as they take time out to enjoy nature and reflect on how they have evolved over the years. After a day of exploring, the pair stop at a lighthouse to meditate. Falling into a reverie, they’re taken back in time to the earliest days of Katy’s career.
Thanks to encouragement from her friend Pichu, Katy goes from busking at a farmer’s market to her first club performance.
“When I visited the Pokémon Café while touring Japan, I got so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary celebration alongside Post Malone and J Balvin, I was elated,” said Katy Perry.
“The song’s themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon’s story and characters. Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness.”
Colin Palmer, vice president or marketing, The Pokémon Company International, said: “Katy Perry has created a vibrant anthem to help us celebrate 25 years of Pokémon with ‘Electric,’ an amazing song about recognizing one’s own journeys and evolving. We also hope fans around the world enjoy seeing Pikachu team up with Katy in the music video for ‘Electric,’ which is a wonderful visual accompaniment to the inspirational song.”
A playful Electric-themed merchandise collection was also unveiled this week.
It’s all part of P25 Music, a yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group. Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25.