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Kawaii inspired brand Tasty Peach taps Bits + Pixels for EMEA licensing push

Tasty Peach Studios, a new kawaii inspired brand that has been gaining momentum in the US market, has tapped Bits + Pixels for licensing representation across Europe, the Middle East, and Africa. The team was appointed for EMEA representation by the brand’s master licensing agency, Dimensional Branding Group.

Tasty Peach Studios is a Japan-inspired kawaii IP created by the artist and popular gamer girl with a strong Twitch following, Ryan Zanfei. The brand has got off to a god start in the US market, where it is working with the likes of Hot Topic as well as key licensees Funko and Aurora.

Founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, A&A Global, and Great Eastern Entertainment. 

Bits + Pixels was founded by Sandra Arcan and Su-Yina Farmer, two gaming enthusiasts with more than 35 years combined experience in licensing, retail, marketing, collaborations, and promotions. The team’s other clients include Bungie, Wargaming, and Re-Logic. 

“Tasty Peach is a brand we immediately felt excited about with its super kawaii characters and impressive range of beautifully designed product collections. The artist behind the brand, Ryan Zanfei, being a multi-talented gamer girl, Twitch streamer and product designer cemented it as a compelling addition to our portfolio, not least as we see the story behind Tasty Peach as one representing very topical inspiration for many young people,” said Bits + Pixels co-founder, Arcan. 

Treavor Hodgson, president of Tasty Peach Studios, said: “Tasty Peach is excited by the passion and expertise that Bits + Pixels will bring to the Tasty Peach brand. The team’s current and past licensed and collaborative programs are exactly what we are looking for as we continue to build the brand globally.” 

Dimensional Branding Group’s Morgan Ward, added: “At Dimensional Branding Group, we are thrilled to have such a top notch agency on board to represent Tasty Peach. We look forward to continuing to grow the brand globally with their expertise.”

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