Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea.
These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen foods.
‘Kellogg is committed to creating better days and a place at the table for everyone through our trusted food brands. Licensing Kellogg’s brands into strategic food and beverage categories will better enable us to meet our vision and purpose as an organization,’ read a statement from the firm.
Today, Kellogg boasts a number of existing licensing agencies supporting its global business in multiple regions, including Pink Key Licensing here in the UK who remains the brand’s key licensing agent for consumer products outside of the food aisles.
With the exception of Latin America, Beanstalk will be focusing on food and beverage global licensing to complement Kellogg’s pre-existing, non-food brand extension partners in other regions.