Kennedy Publishing partners with The Social Store to launch Hearts By Tiana themed issue of Totally

Kennedy Publishing is celebrating a successful partnership with The Social Store that will see the children’s magazine publisher launch a one-shot issue of its hit Totally magazine featuring the ten-year-old YouTube sensation, Tiana Wilson, face of the Hearts By Tiana brand.

The 36 page magazine will be based on Tiana’s licensed brand, Hearts By Tiana, which launched exclusively with ASDA where it saw a 60 per cent sell through in the first week. Tiana currently boasts more than 16 million subscribers across hr two YouTube channels and total video views of three billion.

In this special issue of Totally, readers can find out all about Tiana and read what she has to say in her own words. Fans can take the TT squad quiz, solve puzzles, get involved with squad pranks and make fun crafts. There will also be pull-out Tiana posters and an exclusive competition for Hearts By Tiana product. Readers will receive a Squad Set gift including gel pens, notepad, scrunchie and surprise collectable.

The Hearts By Tiana range, including daywear, nightwear, bags, shoes, accessories and stationery is now available at over 1000 retailers across the UK. Readers can find an exclusive discount code inside the magazine to put towards their favourite items.

“We are excited to be working with Tiana for this new one-shot edition of Totally magazine,” said Sophie Rowlands, licensing director at Kennedy Publishing. “High quality editorial, design and gifts combined with Tiana’s huge following will ensure the magazine is a great success at retail.”

Ian Shepherd, founder and CEO of The Social Store added: “[Hearts By Tiana] has opened up a new category of licensors injecting new opportunities into the retail space and demonstrated the power of licensing in a new, high profile and rapidly growing influencer industry.

“We are very proud to work with Kennedy Publishing on this landmark magazine and are sure it will be a huge success for kids looking to learn more about Tiana.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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