Kids’ app Azoomee strikes content deal with Guinness World Records

Kids’ subscription app, Azoomee has confirmed a new deal with Guinness World Records to bring its catalogue of videos to the company’s SVOD platform.

Azoomee launched the first tranche of Guinness World Records videos last month, coinciding with the start of the Easter Holidays and introducing kids to some of the most ambitious record holders across the globe.

Content includes footage of the world’s fastest moonwalker to the team who completed the most backflips off a wall in one minute.

‘As the global authority on record-breaking achievements since 1955, Guinness World Records videos attract millions of views, featuring the world’s tallest, fastest, shortest, longest, oldest and most incredible things on the planet,’ read a statement from Azoomee.

‘Their compelling content is a strong addition to Azzomee’s library of safe, fun and educational games and videos, giving kids access to Guinness World Records content within a safe, ad-free space.’

Azoomee will release new Guinness World Records videos weekly for children to enjoy.

Rob Molloy, director of global TV content and sales, Guinness World Records, said: “We are very pleased to be providing a range of our video content to Azoomee. We are always looking at new ways to inspire kids, and Azoomee’s library of fun and educational videos offers an exciting way to engage with aspiring record holders.”

Estelle Lloyd, co-founder of Azoomee, added: “Guinness World Records videos provide inspiring, factual and entertaining content that teaches children about practice, perseverance and learning through experiences.

“These are values we hold dear at Azoomee and believe are fundamental for children growing up in such fast-changing times. We are thrilled to have Guinness World Records on board.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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