Kids audio platform Yoto partners with Ameet and LEGO for Duplo story cards

Yoto, the audio platform for kids and firm behind the critically acclaimed and award-winning Yoto Player, has detailed a new  partnership with AMEET Publishing and LEGO Duplo.

Under the deal, AMEET will co-create a series of six new audio card packs to complement its well-established LEGO Duplo range. The new series will launch this June.

The new LEGO Duplo series of Yoto Cards will allow early learners to enjoy themes ranging from animals shapes, to mindfulness, using the colourful DUPLO bricks alongside the cards to heighten their imaginative play and motor skill development.

The Yoto Player is a screen-free, camera- and microphone-free connected speaker designed specifically for the use of children from three to twelve years old to safely control their listening by entertaining and educating them while reducing screen-time.

Ben Drury, CEO and co-founder of Yoto, said: “Allowing children to increase their creativity and imagination through play and storytelling is incredibly important for us at Yoto and so working with a like-minded company with the same core values as AMEET and the LEGO Group was a no brainer for us. This partnership is hugely exciting for us with lots more to come so watch this space.”

Dan Shepherd, international sales and marketing director from AMEET, added: “The Yoto cards will bring DUPLO stories, learning, and play to modern families through immersive audio experiences that encourage creativity and storytelling whilst promoting active, physical play. We are proud to partner with an innovative children’s platform like Yoto.”

The co-created audio cards will be available from June 2021.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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