The family-oriented marketing agency, Kids Industries has scooped Best Branded Learning App in the digital category at the 2021 Kidscreen Awards for the Amazing Planet app, developed in partnership with the conservation charity WWF-UK.
A high-profile celebration of children’s content excellence, the Kidscreen Awards pay tribute to outstanding kids and families’ TV and digital media work from around the world.
Gary Pope, co-founder and CEO at Kids Industries, said: “The win is testament to the creativity and dedication that the KI team applies – from the initial brief of creating a new subscription product for seven to 11 year-olds that promotes sustainability, through to retaining a fun, exciting and engaging experience.
“We are thrilled that our work has been recognised for its innovation and creativity. I’m incredibly proud of our amazing team – they continue to push boundaries and create engaging experiences which are fun and educational. The work with WWF involved research with 40 families and included prototyping, testing, business modelling, as well as product design, content creation and, ultimately, the app’s launch.”
Amazing Planet is a subscription product like no other, combining both physical and digital elements in an app. Opportunities for interaction and engagement include monthly collectable augmented reality (AR) animals, fresh AR content added to the physical map each month, updates to the newsfeed each week to keep children coming back, engaging content including videos, images, sounds, quizzes and polls, and the ability to react to content with WWF emojis – providing a sense of community.
Pope added: “Amazing Planet takes children on an exciting round-the-world adventure, whilst giving them an opportunity to learn about the weird and wonderful things that make planet Earth so special.
“The current daily user engagement in the app averages more than five minutes per session. Kids spend most of their time engaging with the compelling augmented reality content, and they also love leaving specifically-designed WWF emoji reactions on their favourite posts.”
Katie Dogra, head of supporter engagement at WWF, said: “Young people are the ambassadors of the future and we hope that Amazing Planet will inspire a life-long passion for nature and wildlife, creating future advocates and change-makers that will join us and fight for our world.”