Kids Insights, the kids’ market intelligence specialists, and part of The Insights People, is continuing its plans for global expansion with the launch into its eighth market with the establishment of Kids Insights Brazil.
The move marks the fourth continent to now house a Kids Insights unit, and will mean that the market intelligence group can now survey more than 2,500 children a week, or 125,000 a year.
From March 2020, Kids Insights Brazil will start surveying 410 kids a week in Brazil, resulting in a total of 21,000 children being surveyed each year providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.
The UK-based Kids Insights was founded in 2016 with a mission to provide real insights in real-time, an area that is critically important with the changes in legislation to provide children with far greater protection.
Nick Richardson, CEO of Kids Insights said: “We are really excited to continue our global expansion. Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”
The Insights People operates in the UK, US, France, Germany, Italy, Spain, India and Brazil for clients such as BBC, F1, Mattel, MediaCom, Pokemon, SEGA, Warner Bros and Viacom.
As part of its launch into Brazil, Kids Insights has teamed up with Kids Corp, the leading kids’ digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators who engage with over 150 million children every month.
“We are delighted to take this important step in Latin America. The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find,” said Demian Falestchi, CEO of Kids Corp.
“It’s our mission to empower all actors from the digital ecosystem for children, and information is power.”
Richardson added: “We are excited to be working in partnership with Demian and his team at Kids Corp and look forward to providing organisations in Brazil access to our award-winning market intelligence portal.”