Kids’ lifestyle brand Lemon Ribbon looks to licensing with Glue Creative Thinking

The children’s lifestyle brand, Lemon Ribbon, has tapped Glue Creative Thinking to expand its consumer awareness and engagement through licensed product and brand collaborations by working with influential children’s brands and licensees that ‘complement the Lemon Ribbon aesthetic.’

The firm, one that started out life designing for major international children’s wear, homeware, stationery and trend companies itself, is looking to plug into home, fashion, toys, animation, publishing, gift, and stationery markets. To do so, it will utilise its bright and bold style as well as its ‘refreshing, inclusive and joyous characters.’

Together Lemon Ribbon and Glue Creative Thinking will look to bring families closer together with the refreshingly creative, fun and educational characters that includes, Lion, Panda, Cat, Bunny, Monster and Croc. With licensed product already available across eleven countries, including USA, Spain, China, Russia and Taiwan with Licensees such as Adalberto, K Stationary and NICI, the cast of characters is awaiting a warm welcome here in the UK.

“The team and I have been keen to work with Glue for some time now,” said Edward Weale, director of Lemon Ribbon. “Though it’s certainly been an unnerving couple of months for all, we’re ready and excited to welcome the wider UK market to the world of Lemon Ribbon. We hope our inclusive, cheerful messaging will enlighten and educate both parent and child.”

Carla Bowden, founder and director of Glue Creative Thinking, added: “We’ve been huge fans of Lemon Ribbon Studio for a while, we are so thrilled and honoured we’re on this journey with them to expand the Lemon Ribbon brand here in the UK. It’s an incredibly relevant brand right now, their creative, cheerful and educational messages are enchanting and uplifting, we can’t wait to see it come to life through product.”

Glue Creative Thinking is actively building the Lemon Ribbon licensed portfolio, starting with a three-year comprehensive strategy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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