KidsKnowBest welcomes former Dubit and Beano Studios bosses to its growing outfit

Beano Studios’ former lead product designer, James Kirkwood, has joined the children’s insights and marketing specialists, KidsKnowBest as its new creative director.

Kirkwood (main image) is one of two new hires at the firm, who also welcomes the former Dubit director, Peter Robinson to the role of chief operating officer.

The news comes just a few weeks since KidsKnowBest announced its line-up of investors, including Amy McPherson (European President, Marriott International), Hani Farsi (Chairman & Executive Producer, The Corniche Group) and Sarah Wiggins (Partner, LinkLaters).

Peter Robinson joins KidsKnowBest as chief operating officer

“The addition of Peter Robinson from Dubit as KidsKnowBest’s chief operating officer is a huge coup for us,” said co-founder Rob Lough. “Peter is hugely experienced in technology, kids’ entertainment and ethical marketing to children. We’re delighted that he has chosen to join us.”

Co-founder Joel Silverman added: “James Kirkwood is an incredibly talented individual, as his work at Beano Studios and Mind Candy has demonstrated. He is someone we’ve been looking to work with for some time, as we know he shares our vision. So we’re very happy to welcome him to the KidsKnowBest team.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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