Kidz Bop teams with Universal for Minion Mayhem initiative

Number one music brand in the US, Kidz Bop is teaming up with Universal Studios to launch its 25th album on January 14th, with a competition appealing to fans of Despicable Me and the Minions.

Through to January 27th, children can enter the Minion Mayhem Super Contest at One lucky winner and their family will win a trip to Universal Studios Hollywood to attend the spring opening of the new Despicable Me: Minion Mayhem ride.

The competition is being highlighted in the Kidz Bop 25 national TV spot. Site visitors will also be able to earn exclusive Minion digital ‘swag’ and check out content from Despicable Me 2.

"KIdz Bop fans not only love music, they love movies," said Sasha Junk, SVP marketing at Kidz Bop. "Through our partnership with Universal and Despicable Me 2 we are able to extend the Minion fun to kids across the Kidz Bop platform and give them a chance to win a once in a lifetime experience at Universal Studios Hollywood."

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