Blues Clothing, Corsair and Posh Paws each sign to take the brand into new sectors

Kimmidoll starts 2014 with raft of new partners

DRi’s Japanese inspired lifestyle brand Kimmidoll is celebrating the New Year with a plethora of new licensing partners for apparel, health and beauty and toys.

Blues Clothing has joined the brand’s licensing programme to deliver a range of nightwear and underwear, while Corsair has secured the right for toiletries, cosmetics and fragrance.

Meanwhile, a new development in the younger Kimmidoll Junior programme will see Posh Paws develop a new range of collectable bean toys.

Licensing director at DRi Licensing, Alicia Davenport, said: "We are delighted to welcome these new partners on board.

"The Kimmidoll licensing programme is at an exciting stage in it development and 2014 will see this beautiful brand make its mark on the high street with a host of new product launches."

The latest additions to the programme join a list of licensing partners that includes the likes of Enesco, UK Greetings and Scholastic who is readying to launch its first Kimmidoll Junior sticker books this spring.

The Kimmidoll brand was created by australian giftware company, The Aird Group, fusing traditional Japanese customs with modern creative sensibility.

Kimmidoll now has licensing partners across the globe.

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