Kinder Joy and Funko Europe forge long-term partnership

As of now, consumers in many European markets will find their Kinder Joy snacks come with iconic Funko collectables.

The two brands have worked to create a collection specifically designed for kids aged 8 to 12, with 24 Funko music-themed surprises: 8 figurines and 16 music gadgets to collect.

The playing experience is extended in the digital playground of Applaydu & Friends, a new free app specially designed for tweens to meet their needs to be creative, play and connect with their friends. The app is 100% kid-safe, friendly and secure, and was developed in partnership with mobile gaming experts Gameloft.

On Applaydu & Friends, tweens can embody their Funko toys, create their own customisable avatars, make fun videos, challenge their friends in obstacle races and ultimately connect to each other through real-time leaderboards in a safe play environment.

The collaboration marks the start of the Kinder Joy x Funko Europe partnership, with  more new ranges coming soon.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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