As of now, consumers in many European markets will find their Kinder Joy snacks come with iconic Funko collectables.
The two brands have worked to create a collection specifically designed for kids aged 8 to 12, with 24 Funko music-themed surprises: 8 figurines and 16 music gadgets to collect.
The playing experience is extended in the digital playground of Applaydu & Friends, a new free app specially designed for tweens to meet their needs to be creative, play and connect with their friends. The app is 100% kid-safe, friendly and secure, and was developed in partnership with mobile gaming experts Gameloft.
On Applaydu & Friends, tweens can embody their Funko toys, create their own customisable avatars, make fun videos, challenge their friends in obstacle races and ultimately connect to each other through real-time leaderboards in a safe play environment.
The collaboration marks the start of the Kinder Joy x Funko Europe partnership, with more new ranges coming soon.