Popeye, Betty Boop, The Phantom and Flash Gordon will be growing their cultural footprint across France, having joined the French licensing agent MJA Licensing’s growing portfolio.
Appointed by King Features, Syndicate, MJA Licensing will expand the reach of popular products for iconic characters to fans across France and its territories.
The firm has already proven its success in the territory with high impact brands such as Candy Crush, Yu-Gi-Oh, Pez and Outlander, as well as partnerships with McDonalds, Amazon, Carrefour and more.
MJA will look to build upon the success of the established U.S. licensing programme for characters such as Popeye, Betty Boop, The Phantom and Flash Gordon. Representation will focus on categories including apparel and footwear, cosmetics/HBA, fashion bags, toys and collectibles for the original sass symbol, Betty Boop, and apparel and footwear, promotions and food & beverage for the iconic sailorman, Popeye.
An affinity for Fleischer Studios owned Betty Boop has already swept across France and continues to thrive through recent partnerships for apparel for adults from Eleven Paris, a unique line of nightwear, swimwear, and underwear for women from Undiz, a collection of pajamas and bathrobes from Marketing Licensed Products and more.
Recent collaborations for Popeye in the region include an exclusive apparel collection for boys and girls from Bellerose. Previous successes in the territory include a joint collaboration for Betty Boop and Popeye with Jean Paul Gaultier fragrances, and a Lancôme promotional partnership featuring Betty Boop.
“France continues to be an important region for our classic characters, and M.J.A.’s enthusiasm for our brands is inspiring,” said Carla Silva, VP and general manager, global head of licensing for King Features.
“We are confident they will bring our properties to new heights with exciting products and collaborations in the region.”
Françoise Bouvet, founder of M.J.A. Licensing, added: “We are honoured to have been chosen and delighted to have the chance to develop the King Features’ brands in our market because we know how rich and powerful they are.
"We strongly believe in their potential and are very excited to bring fans more licensed products very soon.”
The appointment of M.J.A. Licensing in France continues King Features’ global expansion strategy as it expands its international reach with new agents and product offerings.
Earlier this month, King Features announced the appointment of new agents Black White Orange in India and Caravanserai & Partners SL in Spain and Portugal and the renewal of 10 additional agents around the globe.