King has partnered with Amazon on the site's new online shop.

King Features launches new Betty Boop website

King Features has launched the new Betty Boop website, complete with a refreshed Official Betty Boop Shop.

King has partnered with Amazon on the new online shop, citing the firm’s "unparalleled excellence in delivering a superior ecommerce experience" as the reason behind the deal.

“We are delighted to announce the opening of the new Betty Boop store through a new arrangement with Amazon,” said Ita Golzman, vice president, North American licensing for King Features Syndicate.

“After researching potential partners for this venture, King Features decided to work through Amazon because of its unparalleled excellence in delivering a superior ecommerce experience and high standards for customer service.

"Betty’s fans are already familiar with Amazon’s interface for shoppers and the trust factor that we wanted for them in shopping at the Official Betty Boop Shop is clearly there. Betty’s fans deserve the very best and we are confident that the Shop will quickly become the premier online shopping channel for Betty Boop fans.”

The Official Betty Boop Shop features a selection of thousands of licensed products spanning apparel and accessories to housewares and kitchen products.

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