King Features launches new Popeye and Olive Oyl fashion range with Bellerose

Hearst-owned King Features Syndicate has detailed a new fashion collaboration with Bellerose for the iconic Popeye and Olive Oyl.

In a deal brokered by Biplano Licensing, Bellerose has launched an exclusive collection for boys and girls that pays tribute to the fun, romantic and fashionable universe the pair inhabit.

Available in France, Belgium and the Netherlands, the apparel line will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion.

“Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye and Olive Oyl,” said Carla Silva, VP and GM, global head of licensing for King Features.

“We are excited to bring these iconic characters to a younger generation of fans in Europe with Bellerose.”

Bellerose is a Belgian apparel brand that has been creating premium clothing for the whole family since 1989.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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