King Features partners with Bamford London for Popeye anniversary time-piece

The luxury product firm Bamford London GMT is celebrating the 90th anniversary of Popeye with a specially crafted time-piece paying homage to the animated sailor’s first appearance in 1929.

Created in partnership with the Hearst-owned King Features, this unique wrist-watch features a navy and white colour scheme that commemorates Popeye’s time in the Navy before he joined the Coast Guard in 1937.

George Bamford, owner of Bamford London, said: “I have been the biggest fan of Popeye for the longest time and to work with King Features to create this exclusive GMT watch in celebration of Popeye’s 90th anniversary is a true honour.

“I thought our GMT was the perfect model to celebrate our favourite sailor. With its automatic 24–hour GMT function, able to use wherever you are, the two are perfect companions.”

This Popeye GMT has all the features of the original Bamford London GMT with a Swiss Made automatic Sellita SW330-1 movement and 24-hour GMT hand function, allowing users to set a home time zone when travelling.

‘The design provides a vibrant splash of cartoon colour on the dial, contrasted against a 316L grade stainless steel case measuring 40mm in diameter and 11.2mm in thickness,’ read a press release from King Features.

 “Bamford London has a long history of creating exquisite watches that are truly timeless and we can think of no better partner to craft a timepiece that celebrates Popeye’s 90 year legacy,” said Carla Silva, vice president and general manager, global head of licensing for King Features.

This 50-piece limited edition Popeye GMT is available directly from Bamford London and their global partners while stocks last.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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