King Features Syndicate is expanding its licensing program for its classic property, Popeye, with limited-edition clothing, stickers and a stoneware mug from Filson.
Under the new deal, Filson – the outfitter and manufacturer recognised for its calibre in the outdooring market – will launch a collection of durable graphic t-shirts and pullover hoodies, all featuring the famous sailor man.
The Popeye short sleeve t-shirts are made with heavy-duty cotton, a rib-knit collar and come in both black and white, while the Popeye pullover hoodie in black is made with 100 per cent cotton fleece, and double-layer reinforced forearms.
In addition to the Popeye inspired clothing, Filson is also debuting a limited-edition Popeye sticker collection. Made locally to Filson, in Seattle, the sticker pack features four individual Popeye designs made from durable, waterproof vinyl, paying tribute the comic-strip icon.
“King Features had an incredible year in 2019 celebrating Popeye’s 90th anniversary and we are thrilled to cap it off with this limited-edition collection from Filson,” said King Features vice president and general manager, global head of licensing, Carla Silva.
The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a robust merchandising programme, featuring high-end fashion collaborations with HUF, Benetton, Scotch & Soda, and new products from Zara.
It also saw the of Popeye’s Barbershop & Shave Company—a special 90th anniversary collection of men’s grooming products.
The birthday bash launched with the debut of “Popeye’s Island Adventures,” a new animated short series for children, airing exclusively on the Popeye and Friends Official YouTube channel and the highly anticipated “Popeye’s Cartoon Club” comic strip series on ComicsKingdom.com.
