King Features rounds off Popeye’s 90th celebrations with Filson partnership

King Features Syndicate is expanding its licensing program for its classic property, Popeye, with limited-edition clothing, stickers and a stoneware mug from Filson.

Under the new deal, Filson – the outfitter and manufacturer recognised for its calibre in the outdooring market – will launch a collection of durable graphic t-shirts and pullover hoodies, all featuring the famous sailor man.

The Popeye short sleeve t-shirts are made with heavy-duty cotton, a rib-knit collar and come in both black and white, while the Popeye pullover hoodie in black is made with 100 per cent cotton fleece, and double-layer reinforced forearms.

In addition to the Popeye inspired clothing, Filson is also debuting a limited-edition Popeye sticker collection. Made locally to Filson, in Seattle, the sticker pack features four individual Popeye designs made from durable, waterproof vinyl, paying tribute the comic-strip icon.

“King Features had an incredible year in 2019 celebrating Popeye’s 90th anniversary and we are thrilled to cap it off with this limited-edition collection from Filson,” said King Features vice president and general manager, global head of licensing, Carla Silva.

The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a robust merchandising programme, featuring high-end fashion collaborations with HUF, Benetton, Scotch & Soda, and new products from Zara.

It also saw the of Popeye’s Barbershop & Shave Company—a special 90th anniversary collection of men’s grooming products.

The birthday bash launched with the debut of “Popeye’s Island Adventures,” a new animated short series for children, airing exclusively on the Popeye and Friends Official YouTube channel and the highly anticipated “Popeye’s Cartoon Club” comic strip series on ComicsKingdom.com.

 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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