Epic Rights has scored a home run with its latest partnership for legendary rock band KISS – securing a new apparel programme with Major League Baseball and Liquid Blue.
The new collection of all-American t-shirts – Play Ball with KISS – will combine the ‘rock fashion sense’ of the band with the logos of seveal MLB teams.
These include the New York Yankees and New York Mets, Los Angeles Dodgers and The Los Angeles Angels of Anaheim, Chicago Cubs, Boston Red Sox, Philadelphia Phillies, Pittsburgh Pirates, Detroit Tigers, Washington Nastionals, Oakland Athletics and the St Louis Cardinals.
Under the Play Ball with KISS collection, Liquid Blue is launching a themed line – Dressed to Kill – and preparing a second themed apparel line called Locker Plate, inspired by the KISS song Detroit Rock City, which will be introduced later in the year.
"This is a major cross promotion combining rock n roll and baseball – two all-time American favourites – that will be a home run with sports and other specialty retailers," said Lisa Streff, SVP licensing at Epic Rights. "Play Ball with KISS t-shirts from Liquid Blue deliver an edgy and authentic graphic interpretation of these iconic rock band members dressed as MLB team players."
Paul Roidoulis, president of Liquid Blue, added: "The initial response has been great at retail for the launch of the new line. The shirts proclaim a Major League Baseball fan’s support for their team, with a ton of rock n roll attitude thrown in."
The KISS 40th Anniversary Tour is currently playing across the US, culminating with nine nights at the Hard Rock Hotel in Las Vegas in November.