KISS secures 125th licensing partner through 2016

Glam rock band KISS is celebrating its milestone 125th worldwide licensing partnership as the group gears up for a new 2017 European tour.

The make-up wearing outfit hit the benchmark number in late 2016, adding to the juggernaut of all music licensing and merchandising entities’ thousands of products over its 43 year history.

KISS holds the distinction of introducing unique products into the market, including the band’s first mobile game, digital emojis and sticker packs for mobile messaging.

New partnerships have been secure by the band’s worldwide licensing and merchandising partner, Epic Rights across comic books and graphic novels, mobile video games, photo booths, racing bikes, printed figurines and model trucks.

New licensees across North America, include waffle makers and toasters, vending machines, pet products, amusement products, bean bags and credit cards.

KISS co-founders Paul Stanley and Gene Simmons said: “We have always believed that to be successful in life and in music, you have got to keep moving forward.

“No one wins standing still and we have always refused to live within the limitations of others.

“Our decades of record-breaking merchandise success is rooted in our motivation to give our fans what they want.

Dell and his team at Epic Rights are always on the lookout for what’s new, what’s trending and how KISS can be a part of it.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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