Kodak and Forever 21 take historical snapshot with new apparel collection

Kodak has teamed with the fashion retailer Forever 21 for a new apparel collection featuring some of iconic camera brand’s many logos and designs for its storied history.

The new range uses many of the original colours from Kodak branding and packaging from the 90s and draws inspiration from Kodak’s days as a standout NASCAR team sponsor.

The new collection offers women’s t-shirts, crop tops, jackets and lounge wear, while the men’s line includes tees, polos, pullovers and jerseys. Altogether, 26 different items will be available in more than 600 stores across the globe.

“Rather than be a fad or a trend, we want to retain an aspirational product aimed at our core audience and those that they influence,” said Dany Atkins, chief brand officer, Kodak.

“What could be better for a brand transformation than everyone wearing your logo on a t-shirt?”

The collection has been produced with Hybrid Apparel, a Kodak licensees who works closely with the firm on brand licensing efforts in the apparel space.

“Kodak has always been synonymous with our life’s best memories, including past, present and even future aspirations,” said bonnie Segall, EVP of new business development, Hybrid.

“We were able to capture thi by leveraging the current streetwear trend and crating a new Kodak moment for a new generation of enthusiasts.”

The team hopes that by lining up with Forever 21, it is aligning with the possibility of further partnerships to come.

Joel Satin, vice president of global brand licensing at Kodak, commented: “We are excited to further increase our brand visibility with industry leading partners like Forever 21 that will uniquely leverage our imaging history to further build opportunities and growth into the future with the Kodak brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel and Disney announce multi-year global licensing agreement for Disney Princess and Frozen franchises

Mattel has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. …