Koko Rose Media has teamed up with the American independent brand company Licensing Works! on the arts and lifestyle property Deer Little Forest, to develop new licensing and publishing strategies for the brand.
The agreement was finalised at BLE 2019, and will see the partnership kick off at ABC Kids Expo this month.
Founded by industry veteran Leslie Levine, Licensing Works! has established itself as a leading boutique agency capable of standing toe-to-toe with major brands and CP giants in an extremely competitive market.
The company has successfully established significant and longstanding retail presence in North America for brands such as The Little Prince, Zorro, Tarzan, and Moulin Rouge.
Other classic properties recently added to the company’s roster include The Snowman and Fun with Spot.
Leslie Levine, founder and owner of Licensing Works! commented: “Lisa and Jo have done an incredible job in developing the instantly recognisable and unique designs of Deer Little Forest into a property that we feel will resonate well with the North American consumer.
“We look forward to working with them both to translate the Brand across a broad range of product categories.”
“We are genuinely thrilled to be working with Licensing Works!, and for our property to be represented in their high-quality catalogue,” added Lisa Hryniewicz, managing director of Koko Rose Media. “Leslie and her team’s expertise in curating classic publishing brands with a strong design element makes them a very exciting partner forDeer Little Forest.”
Deer Little Forest is an arts and lifestyle brand featuring an esoteric collection of mischievous forest characters and nature-inspired designs. Deer Little Forest embodies the inherent humour of animals, bringing the outdoors indoors, and making nature a part of daily life, a combination sure to evolve into an evergreen property.
The brand is suited to ranges targeting parents and toddlers, from babywear, party goods and soft toys, to housewares, stationery and textiles. Publishing already forms a key pillar with a large range of greeting cards, a picture book developed with Ingrid Selberg (former managing director, Simon & Schuster) and Margaret Hope (former art director at Random House, Simon & Schuster and theBBC).