Kokomo teams with Barbie for Primark beauty collection

Award-winning licensed toiletry specialist Kokomo has debuted a collaboration with the iconic Barbie brand across a new Health & Beauty range.

The brands have collaborated on a dynamic, inclusive, and inspiring collection for consumers, that celebrate diverse dolls, iconic Barbie logos and graphics, and encompass the Kokomo brand missions; ‘Be Kind to Your Mind’ and ‘Just as You Are’.

The collection of 17 products launches exclusively at Primark across accessories, skincare and cosmetics and is available in-store now. The range has been designed to provide a one-stop-shop for adult Barbie fans with items ranging from £1.50 – £7.00.

Laura Jealous, Kokomo’s Sales & Marketing Director, says: “We are delighted to be working with Mattel on such an iconic brand with an important message to inspire and empower. Working together we have designed a beautiful collection of Health & Beauty products which we can’t wait to see in stores.”

Visit the Kokomo website for more details: https://www.kokomostudio.com/home/

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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