The Korean lifestyle brand, Kakao Friends is to open its first official pop-up store in Europe, taking up a winter residency within London’s Hyde Park Winter Wonderland for the festive season.
The store will be located within Hyde Park Winter Wonderland’s ‘Santa Land’ for six weeks, highlighting an expansive range of 80 products from the new winter collection, as well as exclusive Christmas products, including toys, plushes, body pillows, apparel and more.
The Korean lifestyle brand features eight beloved characters derived from a series of emoticons on Korea’s leading messenger app, Kakao Talk.
The fan-favourite Kakao Friends character, Ryan, is dressed as Santa on the porch to welcome Londoners and tourists into the Alpine hut-styled pop-up store. The store will be lit with turbo lights all around so it cannot be missed.
Managed and produced by IMG, Hyde Park Winter Wonderland is the UK’s leading Christmas-themed destination, featuring attractions including: the world’s largest transportable wheel, the UK’s biggest outdoor Ice Rink, the Magical Ice Kingdom, Paddington on Ice, Bar Ice, Zippos Circus, Cirque Berserk, and multiple restaurants and bars.