Minogue believes it would dilute her brand should Jenner be successful in securing the trademark.

Kylie Minogue attempts to stop Kylie Jenner’s bid to trademark the ‘Kylie’ name

Pop star Kylie Minogue has opposed reality TV star Kylie Jenner’s attempt at gaining a US trademark for the term ‘Kylie’.

Jenner has filed a trademark application for the term ‘Kylie’ in connection with entertainment services and advertising services.

WIPR reports that Minogue has claimed if the US Patent and Trademark Office approves Jenner’s application, it would cause confusion among consumers between the two Kylies and dilute her brand.

KDB, the firm representing Minogue, also cited existing trademark registrations for the term ‘Kylie’ that cover entertainment services and music recordings, as Minogue owns trademarks for ‘Kylie Minogue darling’, ‘Lucky – the Kylie Minogue musical’ and ‘Kylie Minogue’.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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