The lack of products focused on the film's main female character is "something Marvel is concerned with" claims James Gunn.

Lack of Gamora merchandise is “frustrating,” says Guardians of the Galaxy director

During a Facebook Q&A, Guardians of the Galaxy director James Gunn claimed to be frustrated with the lack of merchandise centred around the film’s primary female character, Gamora.

Just as a lack of Black Widow and Princess Leia toys has prompted in the past, disgruntled fans took to Twitter last year with the #WheresGamora hastag and it’s something Gunn is looking to improve on following the release of Guardians of the Galaxy Vol 2 in 2017.

"I had a big conversation about this yesterday with one of my producers at Marvel about trying to make sure, especially, that Gamora is represented more in [merchandise] and all the Guardians toys but especially all the clothing and bedsheets and all that stuff," said Gunn.

"I think its really important and that oftentimes it’s something Marvel is concerned with, as I am. It’s frustrating and stuff, and it bums me out."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, …