Ladybird and Phidal Publishing join European-wide licensee roster for Masha and the Bear

British publishing house, Ladybird has joined Phidal Publishing as book partners for the hit animated series, Masha and the Bear, with plans to release new titles later this year.

The pair make up just part of a Europe-wide slate of licensing partners to join the Animaccord portfolio of licensees for its hit series Masha and the Bear, now spanning clothing, storage boxes, food supplements, and more.

It’s in Italy that the textile brand Halantex will launch a full range of home textile products such as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains. The licensed textile line will be distributed across mass markets, toy stores and online in the country.

Meanwhile, Easy Shoes, the Italian shoe manufacturer, will release its first licensed footwear collection with Masha and the Bear in the second half of 2020. The range will include sports shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals and more.

For the UK, Phidal Publishing will launch new kids-focused consumer products. At the end of 2019, Animaccord and Phidal closed a deal for the production of Masha and the Bear books in English, including a novelty format book and a magnetic drawing book with Masha and the Bear. It is already available online, in airport shops, at Costco and some other grocery stores.

This is supplemented by a deal with the British publishing company, Ladybird who has developed a Reader and Activity Book to assist with learning the English language that will be available this winter.

The production campaign will cover some important trade markets around the world.

On top of this, this winter will see Turkey’s Egemen Group launch its Masha and the Bear cardboard storage boxes. The first products will be distributed in A101, the biggest retail chain by number of stores in the country.

Still working its way across the categories and across the EMEA, Animaccord has signed a new deal with Sardas Cosmetics in Turkey via Lisans A.S for a wide range of products, including shower gel, shampoo, fragrance, body mists, and lip balm.

Kampotu, the largest vitamin supply manufacturer in Turkey, has joined the widening pool of Masha and the Bear licensees to develop a range of Voonka products including vitamins, minerals, food supplements and fish oil in May 2020. 

HH Poland, a leader in the interactive toy market in Poland, confirmed a deal with Animaccord for a licensed collection that will include interactive toys (remote control, mobile phone toy), wooden toys (jigsaw puzzles, blocks, chalk magnetic board), outdoor toys (as bowling) and stationery as stamps, modelling clay, crayons, markers and more.

The range will be available in discount channels, wholesalers, e-commerce and traditional retail stores in Q2, 2020.

Finally, for the Polish market his winter, Consalnet will offer Masha and The Bear wallpapers, wall stickers, pictures for purchase in Eastern Europe. The new collection will be available in catalogues, discount channels, wholesalers, e-commerce, modern traditional retail stores.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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