The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.

Suddora has built a reputation for providing a wide variety of high end athletic gear, including wristbands and accessories, as well as a recent expansion into headbands, arm sleeves, towels, hand warmers, and custom designs.

With the Emoji partnership now signed, Suddora believes the company will take to new heights.

Paul Serra of Suddora said: “We are so excited to launch Emoji brand themed headbands. The designs are so fun – our customers will love wearing them both for fitness and fashion.”

Marco Huesges, CEO and founder of The Emoji Company, added: “We couldn’t be more thrilled to team up with Suddora to launch a collection of headbands full of expression. Their headbands are high-quality and specifically designed for an active lifestyle – We’re proud to partner with such a respected company.”

The athleisure wear market has helped fuel a boost to the health and fitness market in recent years. In the space, Suddora has built a reputation for delivering considered lifestyle products that can be worn in the gym or to the grocery store.