The UK production company, Laughing Gravy has signed a five-year strategic relationship deal with Hoho Rights to bring its projects to the international market.
Hoho Rights – the commercial arm of the team behind Cloudbabies, Hoho Entertainment – will be offered a first look at all new projects in development at Laughing Gravy.
In return, Laughing Gravy will benefit from the firm’s knowledge of TV distribution, licensing and merchandising.
“This is an incredibly exciting development in Laughing Gravy’s plans,” said Laughing Gravy’s Karl Woolley. “We have spent a lot of time developing our slate and our partnership with Hoho gives us access to the kind of distribution experience which will ensure it is right for the market.”
The first project arising from the strategic venture is already in pre-production and a commissioning announcement is expected shortly.
Hoho Rights currently represents popular children’s series such as Cloudbabies, Abadas, Everybody Loves a Moose, Mimi and Bibi and Toddler Time.