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LazyBee to launch Smiley sportswear in Korea

Smiley has signed a new deal with sports retailer Lazy Bee to produce a new line of sportswear across its stores in Korea.

LazyBee will be launching an exclusive Smiley collection spanning sports leisurewear, casual apparel, swimwear and accessories.

According to Smiley, ‘the new collection with LazyBee will fuse innovative styling with form and functionality to create a collection that is dedicated to the casual sport enthusiast and underpinned by happy and positive sentiments.’

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